Illuminating London’s 24-hour economy

London, United Kingdom – Hatch has been invited by the Heart of London Business Alliance (HOLBA) to lead an in-depth research project on the 24-hour economy of London’s West End. This initiative will enhance the area’s key placemaking indicators, highlight innovation, differentiation, and growth in its economic sectors, and deepen the overall understanding of the area as an engine of culture, commerce, and experience for London.

HOLBA, a not-for-profit organization, is dedicated to ensuring the long-term commercial and cultural prosperity of the area. Through promotion, business support, and advocacy, they champion their members' interests, maintaining the West End's status as a world-class destination.

“Heart of London Business Alliance’s purpose is to protect and promote the commercial and cultural wellbeing of London’s West End. Hatch’s innovative approach to evidence and storytelling will aid us in articulating how the Heart of London area’s unique ecosystem of businesses can accelerate growth, not just for the West End, but for London and the rest of the UK,” shared Mark Williams, deputy chief executive, Heart of London Business Alliance.

The Heart of London area is one of the most culturally rich regions in the world, located at the center of London’s West End and playing a crucial role in the UK’s heritage. The iconic Leicester Square and Piccadilly Circus serve as the epicenters of London’s cinema, theatre, and entertainment industries. Piccadilly and St James’s, quintessentially British, are home to some of the world’s leading hotels, restaurants, and cultural attractions. This vibrant area employs 100,000 people, boasts a 94.8% occupancy rate, and contributes over £10 billion in gross value to the economy, along with £345 million in business rates.

“We are thrilled to collaborate with HOLBA to explore how their culture, commerce, and experience ecosystem uniquely fuels London’s growth, positioning it as a global leader for tourism and investment. HOLBA’s genuine curiosity and ambition to raise the bar on evidence-led placemaking is an example for business improvement districts, local authorities, and stakeholder groups aiming to innovate their understanding of successful places,” said Andrew Caruso, a partner and director of Hatch’s Urban Solutions team.

For more information about HOLBA, click here.

For additional information, please contact: 
Lindsay Janca 
Global Director, Public Relations 
Tel: +1 905 403 4199 
Email: media@hatch.com

About Hatch

Hatch is a global engineering, project delivery, and professional services firm. Whatever our clients envision, our teams can design and build. With over six decades of business and technical experience in the mining, energy, and infrastructure sectors, we know your business and understand that your challenges are changing rapidly. We respond quickly with solutions that are smarter, more efficient and innovative. We draw upon our 10,000 staff with experience in over 150 countries to challenge the status quo and create positive change for our clients, our employees, and the communities we serve.

Find out more on www.hatch.com/About-Us